Let No Great Idea Go Uninvested

There’s nothing passive about investing.

Your portfolio should be a reflection of your goals, your views, your ideas.

Welcome to the real world of investing. Your world.

What is a Motif?

Motif is a new philosophy for thematic investing

Motif is a new way to invest thematically. Anyone can take a great idea and turn it into a great investment. We make it easy for you to invest in your own ideas.

Motif is an investment product like no other

Motif takes investing to the next level. With motifs you can get index-based, transparent exposure in a low-cost customizable product.

Motif is a trading platform built for speed

Motif's unique trading platform lets you customize or create your own motif from scratch and then buy up to 30 securities with a single click.

Motif Benefits

Thematic investments that fit your portfolio

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Tools to customize your portfolios

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No monthly fees, low commissions

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Social tools
for investing

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Safety and

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High Performing Motifs
Discover Your Investing DNA
Take the Assessment

"Motif is trying to do for thematic investing what discount brokerage companies did for stock-buying by making it available on a larger scale and for lower fees."

- Paul Sullivan,
New York Times
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