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Motif Investing Offers Consumers a Way to Get Paid for Great Ideas

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Online Broker Lets People Create Baskets of Securities Based on Specific Themes and Strategies and Receive a Royalty When Others Buy Them

San Mateo, CA, Oct. 3, 2013

Motif Investing, an innovative online broker that pioneered low-cost, ideas-based investing, announced today that consumers can now make money when they create and share motifs — baskets of up to 30 thematically weighted stocks and ETFs — and earn royalties when other investors buy them.

“We are literally putting power into the hands of consumers, giving them more control over their investment ideas and allowing them to reap the rewards,” said Hardeep Walia, Motif’s co-founder and chief executive.  “We are the only online broker empowering people to get paid for their investment ideas.”

Shifting the Online Investing Paradigm

Motif is changing the face of online investing through its inventive, transparent social investing platform that lets anyone invest in ideas based on insights, strategies, events and trends.  Motif has more than 100 professionally constructed portfolios to help those who want to invest in everything from a continuing surge in shale oil, a rebound in precious metals, or more strong growth for Asian economies, etc.

In addition, earlier this year, Motif launched a Build-Your-Own feature for customers. Since then, Motif customers have built or customized more than 15,000 new motifs. After consumers build a motif, they can publish it on the Motif website, making it discoverable and searchable by the broader community.

Starting today, when another customer buys a motif created by a member of the community, the creator will be eligible for compensation through Motif’s Creator Royalty Program.  The motif creator also has insight into the popularity of the motif through an easy-to-use and dynamic dashboard, which displays performance, number of watches, and number of people who purchased or rebalanced the custom motif.

For instance, a customer might want to create a motif betting on the repeal of Obamacare by putting together a basket of medical device stocks that have been handicapped by the 2.3% excise tax under Obamacare. Another customer might put together a motif assuming the continuation of Obamacare and include investments in hospitals, insurance exchanges, etc. that benefit from the additional millions of Americans insured under the act. If either of these motifs becomes popular, their creators could collect significant royalties.

To learn more about how brands, Registered Investment Advisors and consumers can get paid using the Motif platform, please visit www.motifinvesting.com.

In a separate release today, the company also announced that it is partnering with Investor’s Business Daily (IBD), a leading financial news and research organization, to build and offer the IBD Top 25 Index as a single motif, which investors can purchase at www.motifinvesting.com.

About Motif Investing

Motif Investing is an online broker that lets people invest in ideas based on insights, strategies, events and trends.  The company, based in Silicon Valley, is changing the face of online investing through innovative, transparent social tools that allow individuals and investment advisors to invest in stock and ETF portfolios built around everyday ideas and broad economic trends—and even create motifs from scratch. Motif is a registered broker-dealer and a member of SIPC. The company’s investors include Foundation Capital, Goldman Sachs, Ignition Partners and Norwest Venture Partners. Board members include former SEC Chairman Arthur Levitt and former Wall Street executive Sallie Krawcheck. Learn more at https://www.motifinvesting.com.

Investing in securities involves risk, including the possible loss of principal; individual investments or a collection of individual stocks such as motifs which are concentrated in an idea or theme may face increased risk of price fluctuation over more diversified holdings due to adverse developments within a particular industry or sector.

The information provided is not a solicitation or recommendation for an investor to consider any particular investment or strategy.  Each investor needs to review their own investment strategy for their particular situation and to determine the suitability of an investment and tolerance for risk. Investors are responsible for all investment decisions they make.  Past performance is no guarantee of future results.

The performance of an index is not representative of returns an investor can expect to achieve. Indexes are unmanaged, do not consider certain fees and expenses as part of their performance and cannot be invested in directly.

© 2014 Motif Investing, Inc. All rights reserved.

CONTACT:
Marisa Lam
GMK Communications for Motif
marisa@gmkcommunications.com 
650.544.3350

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