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Motif of the Week: The Tablet’s Grip Is Tightening at Home

12 October 2015 in Trading Ideas

Have you bought your last desktop? Apple CEO Tim Cook thinks many consumers are prepared to say good-bye to their PCs and Macs as we shift away from computers. Think about it: at home, how many of us don’t need much more than the ability to check Facebook, send emails and stream TV shows and movies on a decent-sized screen?

That’s one reason that 212 million tablets are expected to ship worldwide in 2015. Meanwhile, last week Microsoft garnered ooh’s and aah’s when it unveiled its new Surface Book laptop – or should we say, tablet: the detachable screen had tech pundits predicting that a real rival to Apple’s MacBook Pro has arrived.

With a potential new tablet line up battle happening through the holidays, it’s not too early to make Tablet Takeover our Motif of the Week. Beginning today through Friday, October 16, you can trade this motif, commission-free.

Ready to get started with Motif Investing? Sign up for a free account today.

Althea Chang, “Why Tim Cook expects tablet takeover in some homes,” cnbc.com, Sept. 28, 2015, http://www.cnbc.com/2015/09/28/why-tim-cook-expects-tablet-takeover-in-some-homes.html, (accessed Oct. 8, 2015).

Samuel Gibbs, “With the Surface Book, Microsoft is taking the game to Apple,” theguardian.com, Oct. 7, 2015, (accessed Oct. 8, 2015).

IDC press release, Aug. 26, 2015, http://www.idc.com/getdoc.jsp?containerId=prUS25867215, (accessed Oct. 8, 2015).

$0.00 commission offer is for trades (buys, sells, rebalances) of the benchmark version of the Motif of the Week. Commission-free buys, sells, and rebalances end 4PM ET October 16, 2015. Commissions for the Motif of the Week that is customized in any way – adjust weighting, add or remove securities will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions. Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions). Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions, please click here.

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