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Caffeine Fix

15.4%
0.5%
0.3%

Everyone's Looking For A Boost

The world loves caffeine. It’s not only addictive, but also a ubiquitous and key ingredient in many of the world’s most popular beverages. Coca Cola® now reaches thirsty people in remote African villages, while early morning lines out the door at your local Starbucks® are everyday occurrences. In the US alone, the coffee industry is worth $30 billion in 2013[1] with more than 24,000 coffee shops.[2] Additionally, consumers are gulping down caffeinated energy drinks while worldwide demand comes from the growing middle class in rapidly developing countries. In fact, energy drinks like Monster® and Red Bull® led this segment to grow 60% from 2008 to 2012.[3] See more
15.4%
0.5%
0.3%
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Motif Index 1 YR Return
Caffeine Fix Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
44.8% Coffee 24.6%
19.5% Restaurant Brands International Inc. QSR 53.0%
17.8% Starbucks Corporation SBUX 2.5%
4.2% 8xxxxxx 8xxxxx 8xxxx 8xxx 8xxx 88.8%
3.2% 8xxx 8xxxxxx 8xxxxxx 8xxxx 8xx 88.8%
38.9% Soft Drinks 17.3%
19.6% Coca-Cola Company (The) KO 14.9%
9.8% 8xx 8xxxxx 8xxxxxx 8xxxx 8xxx 8xx 88.8%
5.4% 8xxxxxx 8xxx 8xx 88.8%
2.8% 8xxxxxxx 8xxxxxxx 8xxxx 8xxx 88.8%
1.3% 8xxx 8xxxxxxxxxx 8xx 88.8%
16.3% Energy Drinks 12.8%
16.3% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%

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