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Caffeine Fix


Everyone's Looking For A Boost

The world loves caffeine. It’s not only addictive, but also a ubiquitous and key ingredient in many of the world’s most popular beverages. Coca Cola® now reaches thirsty people in remote African villages, while early morning lines out the door at your local Starbucks® are everyday occurrences. In the US alone, the coffee industry is worth $30 billion in 2013[1] with more than 24,000 coffee shops.[2] Additionally, consumers are gulping down caffeinated energy drinks while worldwide demand comes from the growing middle class in rapidly developing countries. In fact, energy drinks like Monster® and Red Bull® led this segment to grow 60% from 2008 to 2012.[3] See more
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Caffeine Fix Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
43.4% Coffee 17.1%
18.8% Starbucks Corporation SBUX 8.3%
16.5% 8xxxxxxxxx 8xxxxx 8xxxxxxxxxxxx 8xxx 8xx 88.8%
4.6% 8xxxxxx 8xxxxx 8xxxx 8xxx 8xxx 88.8%
3.6% 8xxx 8xxxxxx 8xxxxxx 8xxxx 8xx 88.8%
38.2% Soft Drinks 25.2%
18.7% Coca-Cola Company (The) KO 17.7%
9.8% 8xx 8xxxxx 8xxxxxx 8xxxx 8xxx 8xx 88.8%
5.5% 8xxxxxx 8xxx 8xx 88.8%
2.9% 8xxxxxxx 8xxxxxxx 8xxxx 8xxx 88.8%
1.4% 8xxx 8xxxxxxxxxx 8xx 88.8%
18.4% Energy Drinks 53.6%
18.4% Monster Beverage Corporation MNST 53.6%

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