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Caffeine Fix

5.5%
2.4%
1.3%

Everyone's Looking For A Boost

The world loves caffeine. It’s not only addictive, but also a ubiquitous and key ingredient in many of the world’s most popular beverages. Coca Cola® now reaches thirsty people in remote African villages, while early morning lines out the door at your local Starbucks® are everyday occurrences. In the US alone, the coffee industry is worth $30 billion in 2013[1] with more than 24,000 coffee shops.[2] Additionally, consumers are gulping down caffeinated energy drinks while worldwide demand comes from the growing middle class in rapidly developing countries. In fact, energy drinks like Monster® and Red Bull® led this segment to grow 60% from 2008 to 2012.[3] See more
5.5%
2.4%
1.3%
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Motif Index 1 YR Return
Caffeine Fix Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
50.0% Coffee 0.2%
20.7% Starbucks Corporation SBUX 0.5%
18.5% 8xxxxxxxxx 8xxxxx 8xxxxxxxxxxxx 8xxx 8xx 88.8%
5.3% 8xxxxxx 8xxxxx 8xxxx 8xxx 8xxx 88.8%
3.6% 8xxx 8xxxxxx 8xxxxxx 8xxxx 8xx 88.8%
1.9% 8xxxxx 8xxxxxxx 8xx 8xxx 88.8%
30.4% Soft Drinks 4.0%
20.3% Coca-Cola Company (The) KO 6.3%
6.8% 8xxxxxx 8xxx 8xx 88.8%
1.7% 8xxxxxxx 8xxxxxxx 8xxxx 8xxx 88.8%
1.6% 8xxx 8xxxxxxxxxx 8xx 88.8%
19.6% Energy Drinks 23.5%
19.6% Monster Beverage Corporation MNST 23.5%

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