Move Over, Tofu – Health Food Now Has Flavor
America may have invented the drive-thru, but these days, getting healthy is getting popular. According to the Organic Trade Association, annual sales of organic food and beverages jumped to nearly $29 billion in 2012.
But “good for you” isn’t good enough anymore. Encouraged by a new wave of cookbooks and celebrity chefs, consumers want it all: healthy food that also tastes great – from ten varieties of organic guacamole to farm-raised turkey bacon. And that’s a boon for high-end grocery stores and “fresh” restaurants, which have stocked their shelves and kitchens with an eye toward pleasing a more discerning palate.
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