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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.3% Worldwide Olympic Partners 19.4%
6.5% Dow Chemical Company (The) DOW 32.2%
5.5% General Electric Company GE 6.8%
5.4% Panasonic Corp ADR PCRFY 42.4%
4.9% Procter & Gamble Company (The) PG 14.0%
4.8% McDonalds Corp. MCD 11.0%
3.7% Coca-Cola Company (The) KO 2.1%
2.6% Visa Inc. V 22.3%
33.1% Providers & Suppliers 23.7%
11.4% Live Nation Entertainment Inc. LYV 46.1%
5.4% Nielsen N.V. NLSN 5.1%
5.3% General Mills Inc. GIS 4.9%
4.6% Intercontinental Hotels Group Plc IHG123 --
3.2% Rio Tinto Plc RIO 73.6%
3.1% GlaxoSmithKline PLC GSK 8.5%
20.6% Domestic Olympic Supporters 32.9%
7.1% Cisco Systems Inc. CSCO 32.1%
4.8% United Parcel Service Inc. UPS 12.9%
3.9% Mondelez International Inc. MDLZ 8.6%
2.8% The Kraft Heinz Company KHC 20.9%
2.0% Arcelor Mittal NY Registry Shares NEW MT 149.6%
13.0% Domestic Olympic Partners 9.0%

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