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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index 1 YR Return
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
32.3% Providers & Suppliers 3.2%
8.4% Live Nation Entertainment LYV 15.2%
6.5% Nielsen Holdings PLC NLSN --
6.0% Intercontinental Hotels Group Plc IHG --
5.6% General Mills Inc. GIS 13.7%
3.4% GlaxoSmithKline Plc ADR (Sponsored) GSK 0.6%
2.4% Rio Tinto Plc (United Kingdom) ADR (Sponsored) RIO 21.1%
32.0% Worldwide Olympic Partners 8.4%
5.8% Dow Chemical Co. DOW 7.3%
5.8% General Electric Co GE 17.9%
4.9% McDonalds Corp. MCD 36.2%
4.5% Panasonic Corp ADR PCRFY 36.1%
4.5% Procter & Gamble Co. PG 3.3%
4.1% Coca-Cola Co (The) KO 13.8%
2.3% Visa Inc. V 16.2%
18.4% Domestic Olympic Supporters 1.4%
5.9% Cisco Systems Inc. CSCO 0.6%
4.9% United Parcel Service Inc. UPS 6.7%
3.9% Mondelez International Inc MDLZ 13.9%
2.4% Kraft Heinz Co (The) KHC --
1.3% ArcelorMittal MT 46.2%
17.3% Domestic Olympic Partners 11.6%
7.3% Lloyds Banking Group Plc ADR (Sponsored) LYG 13.4%
7.0% BT Group Plc ADR (Sponsored) BT 7.0%
3.0% BPplc ADR (Sponsored) BP 17.8%

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