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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index 1 YR Return
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
32.4% Providers & Suppliers 4.4%
9.1% Live Nation Entertainment LYV 18.8%
6.6% Nielsen Holdings PLC NLSN --
5.7% Intercontinental Hotels Group Plc IHG --
5.6% General Mills Inc. GIS 15.0%
3.3% GlaxoSmithKline Plc ADR (Sponsored) GSK 2.8%
2.0% Rio Tinto Plc (United Kingdom) ADR (Sponsored) RIO 31.8%
31.6% Worldwide Olympic Partners 4.6%
5.8% Dow Chemical Co. DOW 5.2%
5.6% General Electric Co GE 11.0%
4.8% McDonalds Corp. MCD 28.6%
4.5% Procter & Gamble Co. PG 4.6%
4.4% Panasonic Corp ADR PCRFY 40.9%
4.1% Coca-Cola Co (The) KO 10.7%
2.4% Visa Inc. V 14.1%
18.4% Domestic Olympic Supporters 0.1%
6.1% Cisco Systems Inc. CSCO 0.2%
4.7% United Parcel Service Inc. UPS 4.0%
4.0% Mondelez International Inc MDLZ 10.3%
2.6% Kraft Heinz Co (The) KHC --
1.0% ArcelorMittal MT 60.0%
17.7% Domestic Olympic Partners 13.8%
7.8% Lloyds Banking Group Plc ADR (Sponsored) LYG 20.7%
7.0% BT Group Plc ADR (Sponsored) BT 4.6%
2.8% BPplc ADR (Sponsored) BP 17.6%

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