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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index 1 YR Return
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.8% Providers & Suppliers 10.8%
10.7% Live Nation Entertainment Inc. LYV 9.2%
6.6% Nielsen N.V. NLSN 14.2%
5.9% General Mills Inc. GIS 16.7%
4.8% Intercontinental Hotels Group Plc IHG123 --
3.4% GlaxoSmithKline PLC GSK 20.0%
2.3% Rio Tinto Plc RIO 2.2%
32.5% Worldwide Olympic Partners 20.0%
5.8% Dow Chemical Company (The) DOW 28.1%
5.6% General Electric Company GE 23.2%
5.2% Panasonic Corp ADR PCRFY 1.2%
4.9% Procter & Gamble Company (The) PG 31.0%
4.5% McDonalds Corp. MCD 24.2%
3.9% Coca-Cola Company (The) KO 14.4%
2.5% Visa Inc. V 18.4%
19.8% Domestic Olympic Supporters 18.6%
6.8% Cisco Systems Inc. CSCO 29.6%
5.1% United Parcel Service Inc. UPS 15.8%
3.9% Mondelez International Inc. MDLZ 4.3%
2.7% The Kraft Heinz Company KHC 26.1%
1.3% Arcelor Mittal NY Registry Shares NEW MT 1.9%
13.9% Domestic Olympic Partners 11.7%

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