Olympic Hopefuls (Retired)
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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.2% Providers & Suppliers 1.5%
10.2% Live Nation Entertainment LYV 9.9%
5.9% Nielsen N.V. NLSN --
5.7% Intercontinental Hotels Group Plc IHG --
5.4% General Mills Inc. GIS 11.2%
3.3% GlaxoSmithKline PLC ADS GSK 11.0%
2.6% Rio Tinto PLC ADS RIO 29.3%
29.0% Worldwide Olympic Partners 5.6%
5.4% PANASONIC CORP S/ADR PCRFY 15.9%
4.9% Dow Chemical Co. DOW 18.5%
4.8% General Electric Co. GE 2.2%
4.1% Procter & Gamble Co. PG 13.8%
3.9% McDonalds Corp. MCD 6.9%
3.8% Coca-Cola Co. KO 3.6%
2.2% Visa Inc. V 30.5%
19.1% Domestic Olympic Partners 2.3%
8.9% Lloyds Banking Group Plc ADR (Sponsored) LYG 2.4%
7.3% BT Group PLC ADS BT 6.4%
2.9% BP PLC ADS BP 23.4%
18.6% Domestic Olympic Supporters 3.6%
5.8% Cisco Systems Inc. CSCO 7.1%
4.7% United Parcel Service Inc. UPS 1.5%
4.1% Mondelez International Inc MDLZ 23.8%
2.3% Kraft Heinz Co (The) KHC --
1.7% ArcelorMittal MT 46.7%