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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.0% Worldwide Olympic Partners 16.2%
6.3% Dow Chemical Company (The) DOW 37.2%
5.8% General Electric Company GE 14.5%
5.3% Panasonic Corp ADR PCRFY 14.1%
4.7% Procter & Gamble Company (The) PG 14.4%
4.7% McDonalds Corp. MCD 8.8%
3.8% Coca-Cola Company (The) KO 0.9%
2.4% Visa Inc. V 11.9%
32.4% Providers & Suppliers 18.9%
10.7% Live Nation Entertainment Inc. LYV 25.5%
5.6% General Mills Inc. GIS 13.7%
5.2% Nielsen N.V. NLSN 3.5%
4.8% Intercontinental Hotels Group Plc IHG123 --
3.0% GlaxoSmithKline PLC GSK 6.9%
3.0% Rio Tinto Plc RIO 86.1%
20.2% Domestic Olympic Supporters 35.0%
6.4% Cisco Systems Inc. CSCO 26.6%
5.3% United Parcel Service Inc. UPS 29.9%
4.1% Mondelez International Inc. MDLZ 11.8%
2.7% The Kraft Heinz Company KHC 27.0%
1.8% Arcelor Mittal NY Registry Shares NEW MT 145.1%
14.4% Domestic Olympic Partners 7.1%

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