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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
35.0% Worldwide Olympic Partners 22.2%
6.7% Dow Chemical Company (The) DOW 26.3%
6.5% Panasonic Corp ADR PCRFY 51.4%
5.7% McDonalds Corp. MCD 29.3%
4.9% General Electric Company GE 6.2%
4.7% Procter & Gamble Company (The) PG 10.6%
3.9% Coca-Cola Company (The) KO 4.5%
2.7% Visa Inc. V 23.2%
32.2% Providers & Suppliers 16.8%
12.7% Live Nation Entertainment Inc. LYV 48.1%
4.8% General Mills Inc. GIS 12.1%
4.6% Intercontinental Hotels Group Plc IHG123 --
4.4% Nielsen N.V. NLSN 28.4%
3.3% GlaxoSmithKline PLC GSK 9.3%
2.6% Rio Tinto Plc RIO 32.4%
22.1% Domestic Olympic Supporters 6.8%
6.5% Cisco Systems Inc. CSCO 14.6%
4.8% United Parcel Service Inc. UPS 5.4%
4.4% Arcelor Mittal NY Registry Shares NEW MT --
3.9% Mondelez International Inc. MDLZ 2.9%
2.6% The Kraft Heinz Company KHC 7.1%
10.7% Domestic Olympic Partners 11.7%
6.0% Lloyds Banking Group Plc American Depositary Shares LYG 13.7%
2.9% BP p.l.c. BP 9.9%
1.8% BT Group PLC BT 39.7%

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