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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
34.0% Worldwide Olympic Partners 19.1%
6.5% Dow Chemical Company (The) DOW 24.0%
6.2% Panasonic Corp ADR PCRFY 29.7%
5.6% McDonalds Corp. MCD 41.3%
4.7% Procter & Gamble Company (The) PG 9.8%
4.2% General Electric Company GE 19.3%
3.8% Coca-Cola Company (The) KO 8.0%
2.9% Visa Inc. V 28.3%
33.5% Providers & Suppliers 17.1%
14.0% Live Nation Entertainment Inc. LYV 45.6%
4.8% General Mills Inc. GIS 17.3%
4.5% Nielsen N.V. NLSN 24.3%
4.4% Intercontinental Hotels Group Plc IHG123 --
3.0% Rio Tinto Plc RIO 48.6%
2.8% GlaxoSmithKline PLC GSK 7.9%
22.3% Domestic Olympic Supporters 2.4%
6.2% Cisco Systems Inc. CSCO 3.7%
5.3% Arcelor Mittal NY Registry Shares NEW MT --
4.9% United Parcel Service UPS 6.8%
3.6% Mondelez International Inc. MDLZ 1.1%
2.4% The Kraft Heinz Company KHC 2.8%
10.2% Domestic Olympic Partners 7.0%
5.6% Lloyds Banking Group Plc American Depositary Shares LYG 17.1%
2.8% BP p.l.c. BP 7.3%
1.8% BT Group PLC BT 23.8%

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