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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
34.5% Worldwide Olympic Partners 13.7%
6.8% Dow Chemical Company (The) DOW 23.6%
5.9% Panasonic Corp ADR PCRFY 26.8%
5.3% General Electric Company GE 0.7%
5.2% McDonalds Corp. MCD 8.5%
4.7% Procter & Gamble Company (The) PG 13.5%
3.8% Coca-Cola Company (The) KO 0.1%
2.7% Visa Inc. V 18.4%
32.2% Providers & Suppliers 16.6%
12.0% Live Nation Entertainment Inc. LYV 45.4%
5.0% General Mills Inc. GIS 1.9%
4.8% Nielsen N.V. NLSN 17.4%
4.6% Intercontinental Hotels Group Plc IHG123 --
3.1% GlaxoSmithKline PLC GSK 0.4%
2.7% Rio Tinto Plc RIO 29.1%
20.1% Domestic Olympic Supporters 17.3%
6.9% Cisco Systems Inc. CSCO 22.0%
4.8% United Parcel Service Inc. UPS 4.8%
4.0% Mondelez International Inc. MDLZ 9.3%
2.7% The Kraft Heinz Company KHC 20.8%
1.7% Arcelor Mittal NY Registry Shares NEW MT 46.6%
13.2% Domestic Olympic Partners 11.2%
6.1% Lloyds Banking Group Plc American Depositary Shares LYG 10.0%
4.1% BT Group PLC BT 33.2%
3.0% BP p.l.c. BP 16.5%

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