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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index 1 YR Return
Olympic Hopefuls (Retired) Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.8% Providers & Suppliers 16.1%
16.1% Live Nation Entertainment Inc. LYV 28.8%
4.2% 8xxxxxxxxxxxxxxx 8xxxxx 8xxxx 8xx 8xxxxx --
3.6% 8xxxxxx 8xxxx 8xxx 8xx 88.8%
3.5% 8xx 8xxxx 8xx 8xx 88.8%
3.4% 8xxxxxx 8xxx 8xxx 88.8%
2.8% 8xxxxxxxxxxxxxx 8xx 8xx 88.8%
31.6% Worldwide Olympic Partners 4.0%
6.6% DowDuPont Inc. DWDP --
6.2% 8xxxxxxxx 8xxx 8xx 8xxxx 88.8%
5.7% 8xxxxxxxx 8xxxx 8xx 88.8%
3.8% 8xxxxxx 8 8xxxxx 8xxxxxx 8xxxx 8x 88.8%
3.6% 8xxx 8xxx 8 88.8%
3.6% 8xxxxxxxx 8xxxxxx 8xxxx 8x 88.8%
2.2% 8xxxxxx 8xxxxxxx 8xxxxxx 8x 88.8%
24.4% Domestic Olympic Supporters 31.9%
8.4% Cisco Systems Inc. CSCO 46.3%
6.3% 8xxxxxx 8xxxxx 8x 8xxxxxxx 8xxxxx 8xx 8x 88.8%
4.8% 8xxxxx 8xxxxx 8xxxxxx 8xx 88.8%
3.3% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
1.6% 8xx 8xxxx 8xxxx 8xxxxxx 8xx 88.8%
10.2% Domestic Olympic Partners 9.1%
5.3% 8xxxxx 8xxxxxx 8xxxx 8xx 8xxxxxxx 8xxxxx 8xx 88.8%
3.6% 8x 8xxxxx 8x 88.8%
1.3% 8x 8xxxx 8xx 8x 88.8%

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