Olympic Hopefuls (Retired)
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Olympic Hopefuls (Retired)


Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
31.8% Worldwide Olympic Partners 6.6%
5.7% Dow Chemical Co. DOW 7.7%
5.6% General Electric Co GE 18.3%
4.4% McDonalds Corp. MCD 22.0%
4.2% Procter & Gamble Co. PG 11.1%
3.9% Coca-Cola Co (The) KO 0.8%
2.4% Visa Inc. V 24.9%
31.7% Providers & Suppliers 1.3%
9.8% Live Nation Entertainment LYV 4.5%
5.7% Nielsen N.V. NLSN --
5.5% Intercontinental Hotels Group Plc IHG --
5.2% General Mills Inc. GIS 15.8%
3.1% GlaxoSmithKline Plc ADR (Sponsored) GSK 7.8%
2.4% Rio Tinto PLC ADS RIO 23.2%
18.7% Domestic Olympic Partners 2.8%
7.9% Lloyds Banking Group Plc ADR (Sponsored) LYG 10.0%
7.8% BT Group Plc ADR (Sponsored) BT 21.2%
3.1% BPplc ADR (Sponsored) BP 10.5%
17.8% Domestic Olympic Supporters 0.7%
5.8% Cisco Systems Inc. CSCO 3.0%
4.7% United Parcel Service Inc. UPS 0.7%
3.9% Mondelez International Inc MDLZ 15.3%
2.2% Kraft Heinz Co (The) KHC --
1.0% ArcelorMittal MT 60.0%