Olympic Hopefuls (Retired)
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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
32.6% Providers & Suppliers 5.3%
9.8% Live Nation Entertainment LYV 12.5%
6.0% Intercontinental Hotels Group Plc IHG --
5.8% Nielsen NV NLSN 7.6%
5.1% General Mills Inc. GIS 19.9%
3.3% GlaxoSmithKline PLC ADS GSK 4.8%
2.6% Rio Tinto PLC ADS RIO 30.6%
29.0% Worldwide Olympic Partners 4.8%
5.7% PANASONIC CORP S/ADR PCRFY 7.8%
5.0% Dow Chemical Co. DOW 4.0%
4.7% General Electric Co. GE 7.6%
4.1% Procter & Gamble Co. PG 3.2%
3.7% McDonalds Corp. MCD 8.6%
3.6% Coca-Cola Co. KO 6.4%
2.2% Visa Inc. V 45.9%
19.7% Domestic Olympic Partners 6.4%
9.2% Lloyds Banking Group Plc ADR (Sponsored) LYG 8.8%
7.4% BT Group PLC ADS BT 14.3%
3.2% BP PLC ADS BP 18.7%
18.7% Domestic Olympic Supporters 8.4%
5.9% Cisco Systems Inc. CSCO 15.6%
4.6% United Parcel Service Inc. UPS 7.4%
4.0% Mondelez International Inc MDLZ 27.7%
2.3% Kraft Heinz Co (The) KHC --
1.9% ArcelorMittal MT 40.6%