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Olympic Hopefuls (Retired)

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Advertisers Looking For Gold-Medal Impact

<i>This motif is retired and is no longer subject to updates.</i><br/><br/>An estimated global audience of 3.9 billion TV viewers in 220 countries is a marketing opportunity that’s difficult to pass up.[1] That’s why major companies have spent hundreds of millions of dollars to associate themselves with the Olympic brand. The nine largest sponsors have spent $866 million on the current Olympics cycle, including the 2010 Winter Games in Vancouver.[2] That means that consumers who tune in to the Olympic Games this summer will not only be exposed to world-class athletes, but also to highly sophisticated marketing campaigns. These companies are betting that promoting to a global audience will increase brand awareness and loyalty, which will translate into increased sales. See more
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Motif Index RTN Since Creation
Olympic Hopefuls (Retired) Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.9% Worldwide Olympic Partners 13.4%
6.8% Dow Chemical Company (The) DOW 28.8%
5.4% General Electric Company GE 1.8%
5.3% Panasonic Corp ADR PCRFY 23.9%
5.0% Procter & Gamble Company (The) PG 13.0%
4.9% McDonalds Corp. MCD 7.8%
3.8% Coca-Cola Company (The) KO 4.4%
2.6% Visa Inc. V 20.8%
32.4% Providers & Suppliers 13.6%
11.3% Live Nation Entertainment Inc. LYV 29.9%
5.2% General Mills Inc. GIS 0.4%
5.0% Nielsen N.V. NLSN 18.6%
4.7% Intercontinental Hotels Group Plc IHG123 --
3.2% GlaxoSmithKline PLC GSK 12.2%
2.8% Rio Tinto Plc RIO 55.4%
20.4% Domestic Olympic Supporters 24.6%
7.2% Cisco Systems Inc. CSCO 25.8%
4.8% United Parcel Service Inc. UPS 3.2%
3.9% Mondelez International Inc. MDLZ 13.3%
2.7% The Kraft Heinz Company KHC 23.7%
1.8% Arcelor Mittal NY Registry Shares NEW MT 102.1%
13.3% Domestic Olympic Partners 8.6%
6.1% Lloyds Banking Group Plc American Depositary Shares LYG 7.1%
4.2% BT Group PLC BT 31.0%
3.0% BP p.l.c. BP 20.3%

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