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Online Video


Cutting The Cord

Americans may still like TV – just not on TV. In 2013, people spent about 40% more time watching video content online than they did on traditional TV viewing (which, by the way fell by an average of 22 minutes last year).[1] This trend is expected to continue: By 2016, 1.2 million video minutes, the equivalent of more than two years, are expected to travel the Internet every second[2], as online video audiences double to 1.5 billion around the world.[3] The market’s supply and demand is being driven by the intersection of growth in social media, the ubiquity of connected devices, and continued advancements in video-streaming technology. While the industry is still fledgling, it’s already among the fastest-growing advertising markets, with spending expected to surge to $8 billion by 2015.[4] And companies supplying online video products and services stand to benefit as advertisers shrink broadcast and cable TV budgets in favor of newer and cost-efficient online options. See more
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Motif Index 1 YR Return
Online Video Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
78.7% Distribution Platforms 49.4%
21.5% Netflix Inc. NFLX 135.7%
16.6% SINA Corp. ADS SINA 36.5%
12.9% Brightcove Inc. BCOV 13.0%
11.3% 8xxxxxxxxx 8xxx 8xxxx 8xxx 88.8%
7.0% 8xxxx 8xxxxxxxxxxxx 8xx 8xxx 88.8%
5.9% 8xxx 8xxxxxxxxxxxx 8xx 8 8xxx 88.8%
3.5% 8xxx 8xxx 8xxx --
14.4% Network Infrastructure 42.6%
7.5% 8xxxxxxxx 8xxxxxxx 8xxx 8xxx 88.8%
6.8% 8xxxxx 8xxxxxxxxxxx 8xxx 8xxx 88.8%
6.9% Advertising Networks 280.2%
6.9% 8xxxxx 8xxxxxx 8xxx 88.8%

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