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Onward Online Ads

4.8%
4.6%
2.3%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
4.8%
4.6%
2.3%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
55.7% Search & Web Portals 6.0%
19.4% Alphabet Inc. GOOGL --
17.3% Baidu.com, Inc. (ADR) BIDU 20.6%
14.1% Yahoo! Inc. YHOO 6.9%
3.0% Yandex N.V. ADS YNDX 44.1%
1.9% SINA Corp. ADS SINA 6.9%
27.8% Social Networks 13.6%
19.9% Facebook Inc. FB 30.6%
5.4% Twitter Inc. TWTR 51.9%
1.4% Weibo Corporation WB 59.3%
1.1% Yelp Inc. Class A YELP 33.5%
10.7% Specialty Sites 16.8%
3.9% Zillow Group Inc Cl A ZG 96.3%
2.9% Qunar Cayman Islands LTD QUNR 28.2%
1.1% TrueCar Inc. TRUE 34.4%
1.0% Zhaopin Limited American Depositary Shares each reprenting two ZPIN 4.0%
0.9% DHI Group Inc. DHX 25.3%
0.9% Monster Worldwide Inc. MWW 60.1%
4.9% Service Providers 16.7%
2.1% Criteo SA (ADR) CRTO 5.7%
1.0% Web.com Group Inc. WEB 26.4%
0.9% The Rubicon Project Inc. RUBI 9.9%
0.8% comScore Inc. SCOR 42.6%
0.9% Online Video 18.2%
0.9% TubeMogul Inc. TUBE 18.2%

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