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Onward Online Ads

7.9%
4.9%
2.3%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
7.9%
4.9%
2.3%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
51.3% Search & Web Portals 6.1%
18.7% Alphabet Inc GOOGL --
16.7% Baidu.com, Inc. (ADR) BIDU 11.8%
11.5% Yahoo! Inc. YHOO 15.3%
3.3% Yandex N.V. ADS YNDX 10.7%
1.2% SINA Corp. ADS SINA 20.5%
31.5% Social Networks 19.7%
20.3% Facebook Inc. FB 48.3%
5.2% LinkedIn LNKD 34.7%
3.3% Twitter Inc TWTR 60.7%
1.5% Weibo Corp ADR (Sponsored) WB 48.3%
1.2% Yelp YELP 43.6%
11.7% Specialty Sites 28.5%
3.5% TripAdvisor Inc. TRIP 15.2%
2.5% DHI Group Inc DHX 19.8%
2.2% Qunar Cayman Islands LTD QUNR 27.0%
1.4% TrueCar Inc TRUE 48.8%
1.2% Pandora Media P 40.2%
0.9% Monster Worldwide Inc. MWW 58.6%
5.5% Service Providers 14.7%
3.0% Marketo Inc. MKTO 2.8%
1.4% comScore Inc. SCOR 46.3%
1.1% Criteo SA (ADR) CRTO 7.8%

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