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Onward Online Ads

21.7%
6.5%
1.1%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
21.7%
6.5%
1.1%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
47.7% Search & Web Portals 11.7%
20.2% Baidu.com, Inc. (ADR) BIDU 4.3%
19.7% Alphabet Inc GOOGL 18.4%
5.4% Yandex N.V. ADS YNDX 30.9%
2.5% SINA Corp. ADS SINA 46.1%
33.3% Social Networks 38.4%
20.1% Facebook Inc. FB 32.1%
5.2% Twitter Inc. TWTR 13.9%
5.1% Weibo Corporation WB 121.8%
1.8% Yelp Inc. YELP 60.3%
1.1% Angie's List Inc. ANGI 26.8%
13.4% Specialty Sites 1.7%
4.5% TripAdvisor Inc. TRIP 30.7%
4.1% Zillow Group Inc Cl A ZG 42.6%
1.1% 51job Inc. ADS JOBS 29.0%
1.0% WebMD Health Corp WBMD 14.5%
1.0% XO Group Inc. XOXO 1.1%
1.0% Pandora Media Inc. P 14.7%
0.8% DHI Group Inc. DHX 53.6%
5.6% Service Providers 23.1%
2.4% Criteo SA CRTO 23.8%
1.6% Rocket Fuel Inc. FUEL 77.6%
1.0% Web.com Group Inc. WEB 7.0%
0.6% The Rubicon Project Inc. RUBI 70.3%

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