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Onward Online Ads

26.6%
4.8%
0.6%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
26.6%
4.8%
0.6%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
56.3% Search & Web Portals 23.5%
19.7% Alphabet Inc. GOOGL --
16.6% Baidu.com, Inc. (ADR) BIDU 21.4%
14.7% Yahoo! Inc. YHOO 29.2%
2.8% Yandex N.V. ADS YNDX 104.2%
2.5% SINA Corp. ADS SINA 96.9%
28.5% Social Networks 52.1%
19.6% Facebook Inc. FB 42.1%
5.3% Twitter Inc. TWTR 26.8%
2.3% Weibo Corporation WB 317.4%
1.3% Yelp Inc. Class A YELP 59.3%
10.5% Specialty Sites 17.1%
3.5% Zillow Group Inc Cl A ZG 32.6%
2.6% Qunar Cayman Islands LTD QUNR 3.9%
1.3% Monster Worldwide Inc. MWW 45.3%
1.2% TrueCar Inc. TRUE 94.9%
1.0% DHI Group Inc. DHX 3.6%
0.9% Zhaopin Limited American Depositary Shares each reprenting two ZPIN 24.6%
4.0% Service Providers 25.7%
1.6% Criteo SA (ADR) CRTO 15.0%
0.9% Web.com Group Inc. WEB 19.7%
0.9% comScore Inc. SCOR 44.6%
0.6% The Rubicon Project Inc. RUBI 38.6%
0.7% Online Video 18.1%
0.7% TubeMogul Inc. TUBE 18.1%

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