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Onward Online Ads

28.7%
3.2%
0.4%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
28.7%
3.2%
0.4%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
49.0% Search & Web Portals 25.1%
20.6% Baidu.com, Inc. (ADR) BIDU 13.1%
20.1% Alphabet Inc. GOOGL 15.1%
5.7% Yandex N.V. ADS YNDX 79.6%
2.7% SINA Corp. ADS SINA 77.4%
32.4% Social Networks 64.5%
20.9% Facebook Inc. FB 27.2%
4.9% Weibo Corporation WB 285.6%
4.2% Twitter Inc. TWTR 6.4%
1.9% Yelp Inc. YELP 96.7%
0.6% Angie's List Inc. ANGI 40.6%
15.4% Specialty Sites 15.5%
5.1% Qunar Cayman Islands LTD QUNR 17.0%
2.8% Zillow Group Inc Cl A ZG 72.3%
2.5% TripAdvisor Inc. TRIP 28.2%
1.4% Pandora Media Inc. P 46.7%
1.1% TrueCar Inc. TRUE 124.6%
0.9% XO Group Inc. XOXO 29.1%
0.9% WebMD Health Corp WBMD 3.2%
0.8% DHI Group Inc. DHX 30.9%
3.1% Service Providers 4.7%
1.1% Web.com Group Inc. WEB 15.6%
1.0% The Rubicon Project Inc. RUBI 33.5%
1.0% TEGNA Inc TGNA 2.8%

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