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Onward Online Ads

28.4%
1.1%
0.4%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
28.4%
1.1%
0.4%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
46.1% Search & Web Portals 25.3%
19.8% Alphabet Inc GOOGL 36.7%
19.5% Baidu.com, Inc. (ADR) BIDU 9.2%
5.4% Yandex N.V. ADS YNDX 24.3%
1.5% SINA Corp. ADS SINA 87.7%
33.7% Social Networks 51.1%
20.3% Facebook Inc. FB 33.1%
6.4% Twitter Inc. TWTR 9.0%
5.6% Weibo Corporation WB 176.6%
1.4% Yelp Inc. YELP 2.8%
14.2% Specialty Sites 14.2%
5.6% Zillow Group Inc Cl A ZG 38.3%
3.4% TripAdvisor Inc. TRIP 44.5%
1.1% XO Group Inc. XOXO 0.2%
1.0% WebMD Health Corp WBMD 2.5%
1.0% 51job Inc. ADS JOBS 49.5%
1.0% TrueCar Inc. TRUE 149.6%
1.0% DHI Group Inc. DHX 60.7%
6.1% Service Providers 1.9%
2.1% Criteo SA CRTO 2.0%
1.1% The Rubicon Project Inc. RUBI 60.2%
1.0% Web.com Group Inc. WEB 33.9%
1.0% Veritone Inc. VERI --
0.9% Rocket Fuel Inc. FUEL 20.4%

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