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Onward Online Ads

25.3%
2.3%
1.5%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
25.3%
2.3%
1.5%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
47.5% Search & Web Portals 24.5%
22.7% Baidu.com, Inc. (ADR) BIDU 28.0%
17.6% Alphabet Inc GOOGL 15.6%
5.5% Yandex N.V. ADS YNDX 34.3%
1.6% SINA Corp. ADS SINA 40.4%
34.8% Social Networks 39.4%
20.7% Facebook Inc. FB 35.1%
6.8% Weibo Corporation WB 102.3%
5.4% Twitter Inc. TWTR 13.2%
1.8% Yelp Inc. YELP 9.5%
12.5% Specialty Sites 3.6%
4.0% Zillow Group Inc Cl A ZG 11.3%
3.7% TripAdvisor Inc. TRIP 34.5%
1.2% 51job Inc. ADS JOBS 77.7%
1.1% WebMD Health Corp WBMD 27.9%
1.0% XO Group Inc. XOXO 2.1%
0.9% TrueCar Inc. TRUE 56.0%
0.6% DHI Group Inc. DHX 73.2%
5.2% Service Providers 7.5%
2.0% Criteo SA CRTO 31.4%
0.9% Web.com Group Inc. WEB 32.2%
0.8% Veritone Inc. VERI --
0.8% Rocket Fuel Inc. FUEL 15.0%
0.7% The Rubicon Project Inc. RUBI 60.6%

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