Onward Online Ads
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Onward Online Ads

16.4%
10.4%
1.2%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
16.4%
10.4%
1.2%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
48.9% Search & Web Portals 12.2%
22.8% Google Inc A GOOGL 7.4%
15.5% Baidu.com, Inc. (ADR) BIDU 33.5%
8.0% Yahoo! Inc. YHOO 17.0%
1.5% Yandex N.V. ADS YNDX 60.8%
1.0% SINA Corp. ADS SINA 15.8%
32.1% Social Networks 3.2%
20.1% Facebook Inc. FB 16.1%
4.7% LinkedIn LNKD 21.3%
4.1% Twitter Inc TWTR 43.7%
1.5% Angie's List Inc. ANGI 34.3%
1.0% Weibo Corp ADR (Sponsored) WB 38.8%
0.8% Yelp YELP 70.5%
11.3% Specialty Sites 16.2%
3.1% TripAdvisor Inc. TRIP 29.3%
2.4% WebMD Health Corp WBMD 18.1%
1.6% Qunar Cayman Islands LTD QUNR 6.1%
1.4% DHI Group Inc DHX --
1.3% Pandora Media P 30.0%
1.0% Zhaopin Ltd ADR (Sponsored) Repstg Cl A Ord ZPIN 20.1%
0.5% Zillow Group Inc Cl A ZG --
5.8% Service Providers 11.5%
1.7% comScore Inc. SCOR 21.1%
1.1% Marketo Inc. MKTO 7.5%
1.1% Constant Contact Inc. CTCT 20.2%
1.1% The Rubicon Project Inc. RUBI 54.5%
0.8% Criteo SA (ADR) CRTO 3.3%
1.8% Online Video 12.3%
0.9% Youku Inc. ADS YOKU 18.4%
0.9% TubeMogul Inc TUBE 5.8%