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Onward Online Ads

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Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
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Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
51.8% Search & Web Portals 5.2%
18.9% Alphabet Inc GOOGL --
16.4% Baidu.com, Inc. (ADR) BIDU 9.0%
11.8% Yahoo! Inc. YHOO 12.8%
3.4% Yandex N.V. ADS YNDX 2.9%
1.2% SINA Corp. ADS SINA 14.7%
32.1% Social Networks 22.4%
21.1% Facebook Inc. FB 52.2%
5.0% LinkedIn LNKD 37.7%
3.3% Twitter Inc TWTR 60.3%
1.4% Weibo Corp ADR (Sponsored) WB 40.5%
1.3% Yelp YELP 44.3%
11.7% Specialty Sites 25.7%
3.3% TripAdvisor Inc. TRIP 18.8%
2.6% DHI Group Inc DHX 9.0%
2.5% Qunar Cayman Islands LTD QUNR 19.6%
1.3% TrueCar Inc TRUE 57.6%
1.0% Monster Worldwide Inc. MWW 45.2%
1.0% Pandora Media P 48.1%
4.4% Service Providers 26.7%
2.1% Marketo Inc. MKTO 27.4%
1.3% comScore Inc. SCOR 42.5%
1.0% Criteo SA (ADR) CRTO 6.1%

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