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Onward Online Ads

39.8%
2.7%
1.6%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
39.8%
2.7%
1.6%
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Motif Index 1 YR Return
Onward Online Ads Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
48.5% Search & Web Portals 40.5%
20.6% Alphabet Inc GOOGL 30.4%
19.1% Baidu.com, Inc. (ADR) BIDU 35.8%
6.4% 8xxxxx 8xxx 8xx 8xxx 88.8%
1.5% 8xxx 8xxxx 8xx 8xxx 88.8%
1.0% 8xxxxxx 8xx 8xxxx 8xxx 8xx 8xxx 88.8%
37.4% Social Networks 83.7%
18.4% Facebook Inc. FB 32.2%
9.1% 8xxxxxx 8xxx 8xxx 88.8%
8.3% 8xxxx 8xxxxxxxxxx 8x 88.8%
1.6% 8xxx 8xxx 8xxx 88.8%
10.1% Specialty Sites 19.6%
4.3% 8xxxxx 8xxxx 8xx 8x 8 8x 88.8%
2.9% 8xxxxxxxxxx 8xxx 8xxx 88.8%
1.0% 8xxxx 8xxx 8xx 8xxx 88.8%
0.9% 8x 8xxxx 8xxx 8xxx 88.8%
0.6% 8xxxxxx 8xxx 8xxx 88.8%
0.4% 8xxxxxx 8xxxx 8xxx 8 88.8%
2.8% Service Providers 25.4%
1.0% 8xxxxx 8x 8xxx 88.8%
0.8% 8xxxxxxx 8xxx 8xxx --
0.6% 8xxxxxx 8xxxx 8xxx 8xx 88.8%
0.4% 8xx 8xxxxxx 8xxxxxx 8xxx 8xxx 88.8%
1.2% Online Video --
1.2% 8xxxxxx 8xx 8xxx --

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