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Onward Online Ads

18.8%
3.3%
0.4%

Taking Over Traditional Media’s Space

If you can get past the general creepiness of your computer knowing what brand of deodorant you use, online ads can be pretty amazing. They can target an audience in a personalized, measurable, cost-effective way. That’s led to explosive growth in recent years. While the industry is expected to bring in more than $117.6 billion this year, just 22% of total ad spending is currently online.[1] But, as we spend more time in front of our screens, online advertising could continue to steal share from traditional media. Global online ad revenues are expected to overtake print advertising in 2015, with revenues coming in only behind TV.[3] See more
18.8%
3.3%
0.4%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Onward Online Ads Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
48.3% Search & Web Portals 18.8%
20.4% Baidu.com, Inc. (ADR) BIDU 6.3%
20.3% Alphabet Inc. GOOGL 15.3%
5.2% Yandex N.V. ADS YNDX 65.6%
2.5% SINA Corp. ADS SINA 52.1%
32.4% Social Networks 51.5%
20.7% Facebook Inc. FB 34.5%
4.4% Twitter Inc. TWTR 7.7%
4.2% Weibo Corporation WB 189.7%
2.3% Yelp Inc. YELP 85.5%
0.8% Angie's List Inc. ANGI 12.2%
16.3% Specialty Sites 7.6%
5.2% Qunar Cayman Islands LTD QUNR 22.7%
3.0% Zillow Group Inc Cl A ZG 62.1%
2.9% TripAdvisor Inc. TRIP 27.5%
1.3% Pandora Media Inc. P 27.6%
1.0% XO Group Inc. XOXO 33.8%
1.0% TrueCar Inc. TRUE 98.9%
1.0% DHI Group Inc. DHX 32.0%
0.9% WebMD Health Corp WBMD 4.2%
3.0% Service Providers 12.3%
1.1% Web.com Group Inc. WEB 7.7%
1.0% The Rubicon Project Inc. RUBI 41.7%
0.9% TEGNA Inc TGNA 2.7%

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