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Social Networking


The New Business of 'Social'-ization

While Twitter sets a limit of 140 characters on communications, that's about the only limit anybody has been able to set on Twitter, Facebook, LinkedIn and a host of other companies that have generated explosive growth and that dominate social interactions online. It is now estimated that 1 out of every 4 minutes on the web is on a social site.[1] And usage figures continue to grow as social becomes more mobile, spreads internationally and gets deployed within the enterprise. Online advertising, the predominant business model of social, still accounts for only 22% of the total $503 billion advertising industry.[2] So there is plenty of room to grow and that might leave many investors wanting to “like” this Social motif. See more
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Motif Index 1 YR Return
Social Networking Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
81.1% Social Networks 76.7%
18.9% Facebook Inc. FB 23.3%
16.0% Twitter Inc. TWTR 107.8%
15.9% Weibo Corporation WB 168.0%
10.1% 8xxx 8xxx 8xxxx 8 8xxx 88.8%
8.6% 8x 8xxx 8x 88.8%
6.3% 8xxx 8xxx 8xxx 88.8%
2.5% 8xxx 8xxxx 8xx 8xxx 88.8%
1.0% 8xxxxx 8xx 8xxx 88.8%
1.0% 8xxx 8xxxxxxxxxx 8x 88.8%
0.8% 8xx 8xxx 8xxxx 8xxx 8xxx --
15.6% Other Networks 141.7%
10.3% 8xxxx 8xxxx 8xx 8xxx 88.8%
3.3% 8xxxx 8xxx 8xxx 88.8%
1.1% 8xxxxxxxxxxxxxxxxxx 8xx 88.8%
1.0% 8xxxxxxxxx 8xxxxxxx 8xx 8xxx 88.8%
3.3% Community Reviews 30.1%
3.3% 8xxx 8xxx 8xxx 88.8%

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