About Us

Why is it so hard to invest in a great idea?

That was the question that kept coming up between two old friends who loved getting together to talk about their passion for investing. And these two friends knew they weren't alone -- that at any given moment, in coffee shops all over the world, people were exchanging great investing ideas.

Unfortunately, many investors realized that there was just no easy way to turn every fantastic idea into a relevant and intuitive investment. Even when there was, the cost was often prohibitive.

The two friends wanted to solve that problem, so they created Motif Investing.

At Motif, our goal is simply this: we want to empower investors with a low-cost solution that helps you turn your great ideas into investments. As investors, we're all in this together, whether you prefer going at it alone or are using the help of a trusted financial advisor.

We offer more than 100 ready-made, professionally built portfolios called motifs. Motifs let you own up to 30 stocks based on ideas you come up with every day, from the latest economic, industrial and political swings to the most popular investing strategies -- all for one low price. Plus, our innovative social platform lets you meet fellow investors and tap into an even bigger universe of ideas.

Once we got going, we wanted to turn empowerment up a notch.

You're right - we can't possibly think of everything. That's why we've also created a way for you to build your own low-cost motifs and share them with others in our Community Catalog. Now, your very best ideas could become a powerful investment for someone else, and their idea could be exactly what you've been looking for.

Isn't that what smart friends are for?


Hardeep Walia
Co-Founder & CEO, Motif Investing