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What Motif stands for

11 April 2017 in Hardeep's Thoughts

Motif Founder and CEO, Hardeep Walia, introduces Motif Impact to investors

Dear Investors,

We started Motif seven years ago after the last financial crisis, when Americans lost over $8 trillion dollars in investments they didn’t understand. In response, we created a platform that makes investing intuitive while eliminating hidden costs.

We now seem to be in another crisis, but this time it’s political. Nearly all of us—Democrats, Republicans, and Independents—feel our values are being threatened.

And while personal values used to be a private topic with close friends, we’re now having these discussions as a nation via social media. And we’re learning, more and more that our money is a powerful tool that reflects our personal values.

Think about this:

When we make lifestyle choices to shop with companies that are committed to positive social and environmental impact, these choices reflect our personal values.

But today, we’re only “voting” with our consumption dollars and not our investing dollars.

If you own traditional investment products like mutual funds or ETFs, you have little visibility into where your money is going. And no ability to change what you don’t like. Other people have that control.

This is why we developed Motif Impact, the first fully automated portfolio that aligns your financial goals with your values. So you can control your money and invest in a way that is consistent with your values. Rather than invest in black box funds, you directly own the company stocks in your portfolio.

For the cost of a monthly music subscription, Motif Impact helps you build and maintain an automated investing plan aligned to your values, and helps you reach your financial goals.

We strongly believe in this approach, not just because we believe it’s the right thing to do, but we also believe it makes a good investing strategy. Acting on your values in your portfolio should not compromise your returns. We believe in this so strongly that we are offering a No Compromise Guarantee.

We know our country faces difficult challenges ahead. And you know how important your personal values are to you. With Motif Impact, you can start investing without compromising them.

It takes less than two minutes to open your account and start making an impact today.

I hope you’ll join us.

Sincerely,

Hardeep Walia

Hardeep Walia
Founder and CEO

PS: Check out what TechCrunch had to say. I’d love to get your feedback on Motif Impact, please feel free to contact me directly, askhardeep@motif.com.

  1. FIscovery
    12 Apr at 3:32 pm

    brings a whole other meaning to ‘value investing’ :)

    Reply

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