How it Works

Overview

Easily Invest in Real-World Ideas

Investing with Motif works in just a few simple steps

How It Works How It Works
  • Find investing ideas

    We look for trends, ideas and world events that could create an investment opportunity.

  • We build portfolios

    We find related stocks and intelligently weight them based on exposure to the idea.

  • You tailor the portfolio

    Slider bars make it easy to change weights. Add or delete any stock/ETF until you have what you want.

  • Buy for just $9.95

    No matter how much you customize, buy up to 30 stocks or ETFs in one motif for a total $9.95 commission.

Video: How Motif Works

Seek to Diversify Across a Single Theme or Idea

A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get inspired by one of nearly 100 motifs in our catalog.

Get Diversified Portfolio

Control What You Buy

Customize any motif, or build your own from scratch. Easily add stocks, delete stocks, or change their weightings.

Control What You Buy

Enjoy Low-Cost Trades

Hiw Total Commision

Enjoy Low-Cost Trades

You'll pay a total commission of $9.95 to buy a motif - which contains as many as 30 stocks. That's all. You can invest as much as you like, or start with as little as $250 in a motif.

Take Motif With You

Take Motif With You

Our Motif App, available for download on the App Store for iOS or Google Play for Android, lets you stay on top of your best investing ideas on the go. Easily search and browse for thousands of motifs, monitor your motif positions and portfolio performance, or place a trade or rebalance, all from the convenience of your phone. You can also find Motif Investing on the Apple Watch.

Hiw Stay Safe

Stay Safe and Secure

We use an advanced electronic firewall and SSL technology to keep your information and transactions secure. And, we use multi-factor authentication when you sign in.

Sparkline - News for Inspired Investing

New Feature! Add Funds When You Rebalance and Save Money on Commissions

Apr 24, 2015

Driven by your feedback, this article shows you how to add funds as part of your rebalance in a new economical way. This feature allows you to do 3 things: Increase the amount invested in a motif as part of a rebalance; Maintain the motif’s intended allocation; Most importantly, you save money on commissions. Before, ... See more

Sparkline - News for Inspired Investing

How It Works

New Feature! Add Funds When You Rebalance and Save Money on Commissions

Apr 24, 2015

Driven by your feedback, this article shows you how to add funds as part of your rebalance in a new economical way. This feature allows you to do 3 things: Increase the amount invested in a motif as part of a rebalance; Maintain the motif’s intended allocation; Most importantly, you save money on commissions. Before, ... See more