How it Works

Overview

Easily Invest in Real-World Ideas

Investing with Motif works in just a few simple steps

How It Works How It Works
  • Find investing ideas

    We look for trends, ideas and world events that could create an investment opportunity.

  • We build portfolios

    We find related stocks and intelligently weight them based on exposure to the idea.

  • You tailor the portfolio

    Slider bars make it easy to change weights. Add or delete any stock/ETF until you have what you want.

  • Buy for just $9.95

    No matter how much you customize, buy up to 30 stocks or ETFs in one motif for a total $9.95 commission.

Video: How Motif Works

Seek to Diversify Across a Single Theme or Idea

A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get inspired by one of nearly 100 motifs in our catalog.

Get Diversified Portfolio

Control What You Buy

Customize any motif, or build your own from scratch. Easily add stocks, delete stocks, or change their weightings.

Control What You Buy

Enjoy Low-Cost Trades

Hiw Total Commision

Enjoy Low-Cost Trades

You'll pay a total commission of $9.95 to buy a motif - which contains as many as 30 stocks. That's all. You can invest as much as you like, or start with as little as $250 in a motif.

Take Motif With You

Take Motif With You

The Motif Explorer app, available for download at the Apple app store, lets you stay on top of investing ideas no matter where you are. Monitor motif performance, find new ideas, and review performance charts. Download the App

Hiw Stay Safe

Stay Safe and Secure

We use an advanced electronic firewall and SSL technology to keep your information and transactions secure. And, we use multi-factor authentication when you sign in.

Sparkline - News for Inspired Investing

Housing Stocks Are Building a Strong Foundation

Mar 03, 2015

home builderDon’t tell the nation’s homebuilders that existing-home sales suggest the housing recovery is lukewarm at best – they’re too busy enjoying a renaissance. As the Wall Street Journal recently pointed out, many economists and analysts say that the recent strong reports by homebuilders provide a pretty good sign that this spring season has gotten off ... See more

Sparkline - News for Inspired Investing

How It Works

Housing Stocks Are Building a Strong Foundation

Mar 03, 2015

home builderDon’t tell the nation’s homebuilders that existing-home sales suggest the housing recovery is lukewarm at best – they’re too busy enjoying a renaissance. As the Wall Street Journal recently pointed out, many economists and analysts say that the recent strong reports by homebuilders provide a pretty good sign that this spring season has gotten off ... See more