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Child's Play

6.7%
4.7%
0.9%

Whatever Junior Wants, Junior Gets

Even during the worst recession in decades, parents chose to scale back their own indulgences, rather than cutting back on the dollars spent on their children.[1] In 2012, the US population consisted of 73.7 million children and the number is estimated to grow steadily in the coming years.[2] And so are the expenses of raising them. According to the US Department of Agriculture, the average cost of raising a child to 18 years old has increased 40% over the past decade - to an eye opening $241,080 in 2012.[3] From organic baby formula to fancy toys, parents are spending more on their children. This could mean a boon for the businesses hoping to capture a piece of the $14,700 that middle-class American families spend on their kids annually.[4] See more
6.7%
4.7%
0.9%
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Motif Index 1 YR Return
Child's Play Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
32.9% Media & Entertainment 3.2%
16.4% Walt Disney Company (The) DIS 5.9%
8.4% 8xx 8xxxx 8xxxxxxxxxxxx 8xxxxxxxxxx 8xx 88.8%
4.8% 8xxxxxxxxx 8xxxxxxxxxx 8xxx 88.8%
2.3% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
1.0% 8xxxxx 8xxx 88.8%
20.2% Baby Care 6.1%
17.8% Kimberly-Clark Corporation KMB 5.5%
2.4% 8xxxxxx 8 8xxxxx 8xxxxxx 8xxxx 8x 88.8%
16.2% Toys 1.2%
11.6% 8xxxxx 8xxx 8xx 88.8%
4.7% 8xxxxx 8xxx 8xx 88.8%
14.5% Day Care 30.8%
13.4% Bright Horizons Family Solutions Inc. BFAM 24.9%
1.1% 8xxxxxxx 8xxx 8xxx 88.8%
12.6% Apparel 14.2%
8.5% 8xxxxxxx 8xxx 8xx 88.8%
3.1% 8xxxxxxxx 8xxxx 8xx 8xxx 88.8%
1.0% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
3.6% Footwear 13.6%
1.3% 8xxx 8xxxxxxx 8xxx 8xxx 88.8%
1.1% 8xxxx 8xxx 8xxx 88.8%
1.1% 8xxx 8xxxxx 8xxx 8x 88.8%

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