Discount Nation
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Discount Nation

11.5%
3.0%
1.1%

Low Prices, High Expectations

Low-cost is the new luxury. And boy, do we love our bargains. Cheap labor in China, improved manufacturing, and faster time-to-market have enabled discount retailers to provide quality products at low, low prices. Shopping cheap is in style, and it’s changing how all kinds of consumers consume. While the overall retail sector sunk during the recession, discounters grew.[1] And they're still growing. In 2012, for example, dollar stores boosted their US household penetration rate to 65.1% as consumers search for cheaper products.[2] This means that, even as the economy continues to heal, we may stay loyal to low-cost retailers. See more
11.5%
3.0%
1.1%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Discount Nation Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
33.9% Department Stores 15.9%
22.6% Wal-Mart Stores Inc. WMT 21.8%
9.7% Target Corp TGT 5.1%
1.6% Burlington Stores Inc BURL 2.0%
28.1% Off-Price Retailers 1.3%
16.2% The TJX Companies Inc. TJX 4.6%
5.2% Ross Stores Inc. ROST 15.9%
3.5% Nordstrom Inc. JWN 34.1%
1.7% DSW Inc. DSW 27.7%
0.9% Cato Corp. (A) CATO 13.9%
0.7% Citi Trends Inc CTRN 22.5%
19.5% Warehouse Clubs 3.1%
17.8% Costco Wholesale Corp COST 2.9%
0.9% Smart & Final Stores Inc SFS 2.9%
0.8% PriceSmart Inc PSMT 15.4%
16.1% Bargain Basement 0.7%
8.4% Dollar General Corp. DG 7.7%
3.8% Dollar Tree Inc. DLTR 1.0%
1.7% Big Lots Inc. BIG 19.1%
1.1% Five Below Inc. FIVE 3.9%
1.0% Fred's Inc. FRED 28.9%
2.4% Online 55.2%
0.9% Groupon Inc. GRPN 64.6%
0.8% Vipshop Holdings Ltd. ADS VIPS 47.1%
0.8% Overstock.com Inc. OSTK 52.4%

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