Invest in

Discount Nation

10.7%
4.5%
0.3%

Low Prices, High Expectations

Low-cost is the new luxury. And boy, do we love our bargains. Cheap labor in China, improved manufacturing, and faster time-to-market have enabled discount retailers to provide quality products at low, low prices. Shopping cheap is in style, and it’s changing how all kinds of consumers consume. While the overall retail sector sunk during the recession, discounters grew.[1] And they're still growing. In 2012, for example, dollar stores boosted their US household penetration rate to 65.1% as consumers search for cheaper products.[2] This means that, even as the economy continues to heal, we may stay loyal to low-cost retailers. See more
10.7%
4.5%
0.3%
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Motif Index 1 YR Return
Discount Nation Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
29.0% Department Stores 19.9%
19.6% Wal-Mart Stores Inc. WMT 29.2%
6.8% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
2.6% 8xxxxxxxxx 8xxxxx 8xx 8xxx 88.8%
28.9% Off-Price Retailers 2.5%
18.6% The TJX Companies Inc. TJX 1.3%
7.5% 8xxx 8xxxxx 8xxx 8xxx 88.8%
1.0% 8xx 8xxx 8xx 88.8%
0.9% 8xxx 8xxxx 8xx 8xxx 88.8%
0.8% 8xxxxxxxx 8xxx 8xx 88.8%
18.7% Warehouse Clubs 7.8%
15.7% Costco Wholesale Corporation COST 11.3%
2.1% 8xxxxxxxxx 8xxx 8xxx 88.8%
0.9% 8xxxx 8 8xxxx 8xxxxx 8xxx 8xx 88.8%
18.5% Bargain Basement 23.1%
8.0% 8xxxxx 8xxxxxx 8xxxx 8x 88.8%
6.5% 8xxxxx 8xxx 8xxx 8xxx 88.8%
2.0% 8xxx 8xxxx 8xxx 8xxx 88.8%
1.1% 8xx 8xxx 8xxx 8xx 88.8%
0.8% 8xxxxx 8xxx 8xxx 88.8%
4.9% Online 30.6%
1.6% 8xxxxxx 8xxxxxxx 8xxx 8xx 8xxx 88.8%
1.3% 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
1.0% 8xxxxxxx 8xxxxxxxxx 8xx 8xxx 88.8%
1.0% 8xxxxxx 8xxx 8xxx 88.8%

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