Discount Nation
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Discount Nation

4.9%
6.4%
0.0%

Low Prices, High Expectations

Low-cost is the new luxury. And boy, do we love our bargains. Cheap labor in China, improved manufacturing, and faster time-to-market have enabled discount retailers to provide quality products at low, low prices. Shopping cheap is in style, and it’s changing how all kinds of consumers consume. While the overall retail sector sunk during the recession, discounters grew.[1] And they're still growing. In 2012, for example, dollar stores boosted their US household penetration rate to 65.1% as consumers search for cheaper products.[2] This means that, even as the economy continues to heal, we may stay loyal to low-cost retailers. See more
4.9%
6.4%
0.0%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Discount Nation Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
28.6% Department Stores 3.1%
19.1% Wal-Mart Stores Inc. WMT 12.4%
8.5% Target Corp. TGT 32.8%
1.0% Burlington Stores Inc BURL 44.7%
26.0% Off-Price Retailers 16.0%
16.3% The TJX Companies Inc. TJX 17.7%
4.5% Ross Stores Inc. ROST 29.6%
1.2% Citi Trends Inc CTRN 12.1%
1.1% Stein Mart Inc. SMRT 26.0%
1.0% DSW Inc. DSW 1.9%
1.0% Cato Corp. (A) CATO 1.4%
0.9% Tuesday Morning Corp. TUES 56.0%
22.4% Warehouse Clubs 18.3%
20.4% Costco Wholesale Corp COST 20.3%
1.1% Smart & Final Stores Inc SFS --
0.9% PriceSmart Inc PSMT 5.2%
17.1% Bargain Basement 19.1%
7.9% Dollar General Corp. DG 16.4%
5.0% Dollar Tree Inc. DLTR 40.0%
1.4% Big Lots Inc. BIG 4.9%
1.1% Five Below Inc. FIVE 4.8%
0.9% Ollie's Bargain Outlet Holdings Inc OLLI --
0.8% Fred's Inc. FRED 7.9%
6.0% Online 30.2%
1.4% Zulily Inc ZU 48.3%
1.2% Vipshop Holdings Ltd. ADS VIPS 13.1%
0.9% Overstock.com Inc. OSTK 6.8%
0.9% Groupon Inc. GRPN 36.3%
0.9% Coupons.com Inc COUP 42.6%
0.6% RetailMeNot Inc. SALE 52.4%