Discount Nation
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Discount Nation

16.2%
2.1%
0.3%

Low Prices, High Expectations

Low-cost is the new luxury. And boy, do we love our bargains. Cheap labor in China, improved manufacturing, and faster time-to-market have enabled discount retailers to provide quality products at low, low prices. Shopping cheap is in style, and it’s changing how all kinds of consumers consume. While the overall retail sector sunk during the recession, discounters grew.[1] And they're still growing. In 2012, for example, dollar stores boosted their US household penetration rate to 65.1% as consumers search for cheaper products.[2] This means that, even as the economy continues to heal, we may stay loyal to low-cost retailers. See more
16.2%
2.1%
0.3%
Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Discount Nation Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
35.2% Department Stores 12.2%
23.7% Wal-Mart Stores Inc. WMT 2.6%
9.1% Target Corp. TGT 44.3%
1.8% Burlington Stores Inc BURL 64.6%
0.6% Sears Holdings Corp SHLD 38.4%
21.5% Off-Price Retailers 26.1%
13.2% The TJX Companies Inc. TJX 25.8%
3.7% Ross Stores Inc. ROST 48.7%
1.1% Citi Trends Inc. CTRN 9.4%
1.0% Cato Corp. (A) CATO 26.8%
0.9% DSW Inc. DSW 26.3%
0.9% Stein Mart Inc. SMRT 7.6%
0.7% Tuesday Morning Corp. TUES 38.7%
20.7% Warehouse Clubs 20.8%
18.5% Costco Wholesale Corp COST 23.1%
1.2% PriceSmart Inc PSMT 4.0%
1.1% Smart & Final Stores Inc SFS --
16.8% Bargain Basement 34.5%
7.5% Dollar General Corp. DG 36.5%
6.0% Dollar Tree Inc. DLTR 45.8%
1.2% Five Below Inc. FIVE 0.4%
1.2% Fred's Inc. FRED 28.7%
1.0% Big Lots Inc. BIG 0.9%
5.7% Online 22.4%
1.4% Vipshop Holdings Ltd. ADS VIPS 3.6%
1.0% Zulily Inc ZU 68.0%
1.0% RetailMeNot Inc. SALE 32.7%
0.9% Overstock.com Inc. OSTK 30.2%
0.8% Coupons.com Inc COUP 53.9%
0.7% Groupon Inc. GRPN 25.4%