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Discount Nation

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Low Prices, High Expectations

Low-cost is the new luxury. And boy, do we love our bargains. Cheap labor in China, improved manufacturing, and faster time-to-market have enabled discount retailers to provide quality products at low, low prices. Shopping cheap is in style, and it’s changing how all kinds of consumers consume. While the overall retail sector sunk during the recession, discounters grew.[1] And they're still growing. In 2012, for example, dollar stores boosted their US household penetration rate to 65.1% as consumers search for cheaper products.[2] This means that, even as the economy continues to heal, we may stay loyal to low-cost retailers. See more
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Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Discount Nation Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
31.1% Off-Price Retailers 3.2%
18.1% The TJX Companies Inc. TJX 3.1%
9.3% Ross Stores Inc. ROST 15.6%
1.6% Nordstrom Inc. JWN 23.3%
1.1% DSW Inc. DSW 24.8%
0.9% Cato Corp. (A) CATO 39.7%
27.0% Department Stores 3.9%
19.1% Wal-Mart Stores Inc. WMT 5.7%
5.6% Target Corporation TGT 33.0%
2.4% Burlington Stores Inc BURL 76.7%
23.3% Warehouse Clubs 10.1%
20.2% Costco Wholesale Corporation COST 11.5%
2.2% PriceSmart Inc. PSMT 12.2%
0.9% Smart & Final Stores Inc. SFS 25.4%
14.5% Bargain Basement 3.9%
5.5% Dollar General Corp. DG 17.1%
5.1% Dollar Tree Inc. DLTR 5.3%
1.1% Five Below Inc. FIVE 4.6%
1.0% Ollie's Bargain Outlet Holdings Inc. OLLI 48.1%
0.9% Big Lots Inc. BIG 11.5%
0.9% Fred's Inc. FRED 2.8%
4.1% Online 9.5%
2.1% Vipshop Holdings Ltd. ADS VIPS 9.7%
1.0% Groupon Inc. GRPN 1.3%
1.0% Overstock.com Inc. OSTK 17.3%

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