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High Spirits

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In 2012, Americans consumed a whopping 9.4 billion gallons of alcoholic beverages worth $198 billion[1] as 66% of US adults say they occasionally partake in liquid festivities.[2] Alcohol consumption can be more economic-resistant than other goods, as consumers might cut spending on luxury items but less so on libations. In fact, during 2008, the first full year of the last recession, alcoholic beverage sales grew more than 9% -- at the time that the unemployment rate was 5.8% and beginning to rise.[3] Driven by an explosion of new flavored beverages and low-calories segments, the US market is expected to grow to $252.5 billion in 2017.[4] See more
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Motif Index 1 YR Return
High Spirits Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
52.1% Wine & Spirits 13.1%
23.0% Diageo plc DEO 9.0%
12.0% 8xxxx 8xxxxx 8xxxx 8 8xxx 88.8%
11.1% 8xxxxxxxxxxxx 8xxxxx 8xxx 8xx 8xx 88.8%
5.1% 8xxxxxxx 8xxxxxxxxxx 8xxxxx 8xxx 8xx 88.8%
1.0% 8xx 8xxxxxxxxxx 8xx 8xxx 88.8%
47.9% Beer 6.5%
19.1% Anheuser-Busch InBev SA NV BUD 12.3%
15.5% Ambev SA ABEV 19.3%
7.9% 8xxxxx 8xxxx 8xxxxxx 8xx 8xx 8xx 88.8%
4.3% 8xx 8xxxxx 8xxx 8xx 8xxx 8xx 8xx 88.8%
1.2% 8xxxx 8xxx 8xxxxxxx 8xxx 8xxx 88.8%

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