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Lots of Likes

29.5%
1.4%
0.0%

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2] Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages. See more
29.5%
1.4%
0.0%
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Motif Index 1 YR Return
Lots of Likes Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
52.1% Consumer Discretionary 45.7%
14.8% Nike Inc. NKE 35.8%
8.3% Starbucks Corporation SBUX 0.4%
7.4% 8xxxxxxxxx 8xxx 8xxx 88.8%
4.9% 8xxx 8xxxxxxxxxx 8xx 88.8%
4.8% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
4.3% 8xxxxx 8xx 8 88.8%
3.3% 8xxxxxx 8xxx 8xxx 88.8%
2.6% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
1.7% 8 8xxxxx 8x 88.8%
22.6% Information Technology 36.3%
9.6% Microsoft Corporation MSFT 49.9%
4.0% 8xxxxxxx 8xx 8xxxx 88.8%
3.8% 8xxxx 8xx 8xxx 88.8%
2.9% 8xxxxxxx 8xxxxxxxxxx 8xxxxxxx 8xxx 8xxx 88.8%
2.3% 8xxxx 8xxxxxxxxxx 8xxxxxxxx 8xxxxxxx 8xx 8xx 88.8%
21.8% Consumer Staples 6.9%
7.0% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
5.9% 8xxxxxx 8xxx 8xx 88.8%
4.4% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%
2.3% 8xxxx 8x 8xxx 88.8%
2.2% 8xxxx 8xxxxx 8xxxxxxxx 8xxx 8xxxx 8x 88.8%
3.6% Healthcare --
3.6% 8xxxxx 8xxxxx 8xxxxxxxx 8xxx 8xx --

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