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Lots of Likes

19.4%
2.6%
0.9%

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2] Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages. See more
19.4%
2.6%
0.9%
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Motif Index 1 YR Return
Lots of Likes Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
52.2% Consumer Discretionary 3.7%
17.6% Nike Inc. NKE 3.7%
6.8% L Brands LB 39.1%
6.5% 8xxx 8xxxxxxxxxx 8xx 88.8%
5.6% 8xxxxxxxx 8xxxxxxxxxx 8xxx 88.8%
4.3% 8xxxxxxxxx 8xxx 8xxx 88.8%
4.0% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
2.7% 8xxxxxx 8xxx 8xxxxxxx 8xxx 8xx 8xxx 88.8%
2.5% 8xxxxxx 8xxx 8xxx 88.8%
2.2% 8xxxxx 8xx 8 88.8%
24.0% Information Technology 34.7%
13.1% Microsoft Corporation MSFT 39.4%
5.9% 8xxxx 8xx 8xxx 88.8%
3.0% 8xxxxxxx 8xx 8xxxx 88.8%
2.0% 8xxxx 8xxxxxxxxxx 8xxxxxxxx 8xxxxxxx 8xx 8xx 88.8%
23.9% Consumer Staples 12.7%
6.6% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
5.7% 8xxxxxxx 8xxxxx 8xxx 8xx 88.8%
4.0% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%
2.8% 8xxxxxxxx 8xxxxxx 8xxxx 8x 88.8%
2.6% 8xxxx 8x 8xxx 88.8%
2.1% 8xx 8xxxxx 8xxxxxx 8xxxx 8xxx 8xx 88.8%

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