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Lots of Likes

23.7%
4.0%
0.1%

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2] Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages. See more
23.7%
4.0%
0.1%
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Motif Index 1 YR Return
Lots of Likes Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
51.8% Consumer Discretionary 33.8%
14.2% Nike Inc. NKE 39.8%
9.9% Starbucks Corporation SBUX 6.0%
6.7% 8xxxxxxxxx 8xxx 8xxx 88.8%
4.4% 8xxx 8xxxxxxxxxx 8xx 88.8%
4.4% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
3.9% 8xxxxx 8xx 8 88.8%
3.7% 8xxxxxx 8xxx 8xxx 88.8%
2.4% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
2.1% 8 8xxxxx 8x 88.8%
22.2% Information Technology 28.6%
9.3% Microsoft Corporation MSFT 44.0%
3.7% 8xxxxxxx 8xx 8xxxx 88.8%
3.6% 8xxxx 8xx 8xxx 88.8%
2.9% 8xxxx 8xxxxxxxxxx 8xxxxxxxx 8xxxxxxx 8xx 8xx 88.8%
2.7% 8xxxxxxx 8xxxxxxxxxx 8xxxxxxx 8xxx 8xxx 88.8%
22.0% Consumer Staples 5.0%
7.0% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
5.8% 8xxxxxx 8xxx 8xx 88.8%
3.8% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%
2.7% 8xxxx 8x 8xxx 88.8%
2.7% 8xxxx 8xxxxx 8xxxxxxxx 8xxx 8xxxx 8x 88.8%
3.9% Healthcare 73.9%
3.9% 8xxxxxx 8xxxxxxxxxxxxxx 8xxxxxxxxxxxx 8x 8xx 88.8%

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