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Lots of Likes

26.2%
5.1%
1.8%

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2] Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages. See more
26.2%
5.1%
1.8%
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Motif Index 1 YR Return
Lots of Likes Benchmark
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Weight Segment & Stocks Symbol 1 MO / 1 YR Return
47.4% Consumer Discretionary 38.5%
14.8% Nike Inc. NKE 50.7%
7.2% 8xxx 8xxxxxxxxxx 8xx 88.8%
6.2% 8xxxxxxxx 8xxxxxxxxxx 8xxx 88.8%
5.1% 8 8xxxxx 8x 88.8%
4.2% 8xxxxxxxxx 8xxx 8xxx 88.8%
3.7% 8xxxxx 8xxxxxxxxxx 8xx 88.8%
2.3% 8xxxxxx 8xxx 8xxx 88.8%
1.9% 8xxxxx 8xx 8 88.8%
1.9% 8xxxxxx 8xxx 8xxxxxxx 8xxx 8xx 8xxx 88.8%
30.2% Information Technology 26.1%
12.9% Microsoft Corporation MSFT 45.3%
8.5% Facebook Inc. FB 9.5%
6.2% 8xxxx 8xx 8xxx 88.8%
2.5% 8xxxxxxx 8xx 8xxxx 88.8%
22.5% Consumer Staples 0.3%
6.4% 8xxxxxxx 8xxxxxxxxxxxx 8xxx 8xxx 88.8%
5.3% 8xxxxxx 8xxx 8xx 88.8%
3.4% 8xxxxxx 8xxxxxxx 8xxxxxxxxxx 8xxx 88.8%
2.8% 8xxxxxxxx 8xxxxxx 8xxxx 8x 88.8%
2.3% 8xxxx 8x 8xxx 88.8%
2.3% 8xxxxx 8x 8xxxxx 8xxx 8xx --

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