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Seven Deadly Sins

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Even In A Weak Economy, Bad Habits Remain

Even in tough times, consumers continue to partake in things that may not be considered particularly virtuous. From cigarettes to sex, burgers to Botox®—consumer indulgences require products and services from a wide range of publicly traded companies. Some luxuries see reduced demand during tough times. But smokers could keep smoking, drinkers keep drinking, and the lustful keep…lusting. Bad habits are hard to break. And when times are rough, who wants to even try? Nobody can predict the markets, but consumers are only human. And economic conditions may not be able to defeat their appetites for sinful stuff. See more
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Invest in Thematic Portfolios
Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.
Motif Index 1 YR Return
Seven Deadly Sins Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
70.7% Gluttony 19.9%
13.6% Anheuser-Busch InBev N.V. ADS BUD 8.4%
9.9% McDonalds Corp. MCD 39.0%
8.9% Philip Morris International Inc. PM 25.0%
7.8% British American Tobacco Plc (United Kingdom) ADR (Sponsored) BTI 15.8%
7.5% Altria Group Inc MO 30.7%
7.1% Diageo Plc ADR (Sponsored) (New) DEO 1.8%
4.1% Yum! Brands Inc. YUM 8.3%
3.5% Constellation Brands Inc. (A) STZ 38.2%
3.0% Reynolds American Inc RAI 40.2%
2.3% Molson Coors Brewing Co. (B) TAP 37.5%
1.5% Vector Group Ltd VGR 1.0%
1.4% Brown Forman Corp. B BF.B 6.7%
20.9% Sloth 3.8%
11.9% Comcast Corp CMCSA 6.9%
5.2% 21st Century Fox Inc FOXA 11.2%
3.8% Charter Communications Inc. CHTR 14.4%
3.1% Vanity 8.6%
3.1% Estee Lauder Cos. Inc. (The) EL 8.6%
1.9% Lust 16.8%
1.9% Church & Dwight Co. Inc. CHD 16.8%
1.7% Envy 10.0%
1.7% Las Vegas Sands Inc. LVS 10.0%
0.9% Greed 68.7%
0.9% Wrath 52.3%
0.9% Smith & Wesson Holding Corp SWHC 52.3%

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