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Seven Deadly Sins

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Even In A Weak Economy, Bad Habits Remain

Even in tough times, consumers continue to partake in things that may not be considered particularly virtuous. From cigarettes to sex, burgers to Botox®—consumer indulgences require products and services from a wide range of publicly traded companies. Some luxuries see reduced demand during tough times. But smokers could keep smoking, drinkers keep drinking, and the lustful keep…lusting. Bad habits are hard to break. And when times are rough, who wants to even try? Nobody can predict the markets, but consumers are only human. And economic conditions may not be able to defeat their appetites for sinful stuff. See more
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Motif Index 1 YR Return
Seven Deadly Sins Benchmark
With this Motif, you can buy the following basket of stocks for just $9.95:
Weight Segment & Stocks Symbol 1 MO / 1 YR Return
71.9% Gluttony 22.1%
14.2% Anheuser-Busch InBev N.V. ADS BUD 24.6%
10.5% Diageo plc DEO 14.2%
9.6% Philip Morris International Inc. PM 32.3%
7.8% McDonalds Corp. MCD 24.2%
5.8% British American Tobacco Industries p.l.c. ADR BTI 23.1%
5.4% Altria Group Inc. MO 22.3%
5.3% Reynolds American Inc RAI 17.5%
3.6% Yum! Brands Inc. YUM 17.4%
3.3% Brown Forman Corp. B BF.B 2.2%
2.9% Constellation Brands Inc. (A) STZ 30.9%
2.5% Molson Coors Brewing Co. (B) TAP 31.2%
1.0% Restaurant Brands International Inc. QSR 24.9%
21.1% Sloth 14.6%
13.3% Comcast Corporation Class A Common Stock CMCSA 19.4%
5.5% Charter Communications Inc. CHTR --
2.3% CBS Corp. CBS 21.6%
2.8% Vanity 14.8%
1.3% Envy 33.2%
1.3% MGM Resorts International MGM 33.2%
1.0% Greed 55.5%
1.0% Lust 17.8%
1.0% Church & Dwight Co. Inc. CHD 17.8%
0.9% Wrath 1.0%
0.9% Sturm Ruger & Company Inc. RGR 1.0%

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