Trade motifs and stocks
on your terms

Trade motifs and
stocks on your terms

Trade motifs and stocks on your terms

Open Trading Account

What is a motif?

A motif is a basket of up to 30 stocks or ETFs intelligently weighted to reflect an investment theme, market insight or innovative trend. Choose from one of our professionally built motifs or design your own. Then buy your motif in just one click.

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What do you think is the next big thing?

There’s a motif for that. Cyber Security. Connected Cars. Pet Passion.
No Glass Ceilings. Precious Metals.

Find motifs based on themes, trends or strategies you read about every day.

Here's how trading motifs works
1
Find your motif

Browse 150+ professionally built motifs or build your own.

2
Customize your motif

Add, remove or modify stocks in your motif if you want.

3
Own your motif

Buy your motif in a single click for just $9.95 — that’s as low as 33¢ a stock.

See how Motif trading compares

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Save even more with BLUE

Save even more with
BLUE

Get automated investing and rebalancing, real-time quotes, unlimited trading, and more—subscriptions start as low as $4.95/month.