You got rid of your desktop,
your landline, and even your cable TV

Now it’s time to ditch your old-line broker

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Motif is an online broker that’s changing how you invest
What’s a motif? A motif is a basket of up to 30 stocks or ETFs intelligently weighted to reflect an investment theme, market insight or innovative trend. Choose from one of our professionally built motifs, customize, or design your own. Then buy your motif in just one click.
Find your motif
Search our motifs for insights or trends
Customize your motif
Add, remove, or modify our motifs’ stock weighting to your liking—or build your own motif from scratch
Own the motif
Ready? Buy your motif in a single click for just $9.95 total commission
Explore Motif Catalog
Invest in the future, not in the past
Thematic investing isn’t new, but widespread access to it is. Professional and high-net-worth investors have been successfully investing around a central theme, trend or trading strategy for decades. With motifs, now anyone can take a great insight and turn it into a great investment.
  • $9.95 total trading commissions — as low as $0.33 per stock
  • Great balance of targeted exposure and cost control
Per Motif
As low as 33¢ per stock


Explore our motif categories
At Motif Investing, we offer over 150 professionally designed motifs built around six investing strategies, including industry sectors, income generation, trading philosophies, global markets, values-based investing, and asset allocation approaches.
Our team of investment professionals use insights from the world around us that is being shaped by trends like globalization, resource scarcity, disruptive technologies, and changing consumer preferences and distills them into motifs containing 30 stocks or ETFs. The result is unique investment options for Motif investors.
Trade a professional motif as-is, modify it, or turn to our community—where investors have built more than 180,000 motifs — for inspiring ideas to inform your own investment themes.


Income Strategies

Trading Strategies

Global Opportunities

Asset Allocation

What are you passionate about?
You can now take your insights and turn them into investments, for yourself and the Motif community.
What you need to know about Motifs
What kinds of stocks can I have in a motif?
You can include all stocks, ETFs, and ADRs listed on all major U.S. exchanges such as NASDAQ or NYSE.
What’s the minimum to purchase a motif?
You need to invest a minimum of $250 in a motif, but consider having at least $300 in your account to absorb intra-day stock price shifts the day you make your initial purchase and to cover the $9.95 trading commission.
Are trades executed in real-time?
Yes. All trades at Motif are executed in real-time during market hours. Orders placed after market hours will be executed during the next trading session. We do not batch trades.
Can I make changes to a motif after I’ve traded it?
Absolutely. You can adjust the allocation of stocks and ETFs in your motif by swapping them to shift the motif’s internal weightings, or you can sell a motif outright and invest in a different motif.
View all faqs

Start investing in motifs

Only $9.95 for a basket of up to 30 stocks

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