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Common Questions

What is a motif?

A motif is a carefully researched and balanced collection of stocks/ETFs that reflect a specific idea or trend. You can begin by selecting a motif that intrigues you from our catalog. If it is right for you, you can purchase it as is, or customize it to meet your particular investment objectives.

You can also build your own motif from scratch, with up to 30 stocks or ETFs of your choice. Just click “Build a Motif” in the top navigation to get started.

What are the commissions and fees for trading?

Pay just $9.95 total commission per motif trade or $4.95 per single stock trade. Please click here for our pricing details.

How do I open an account?

How is a motif built and how are securities selected?

Click here for general information on how motifs in our catalog are built and how securities are selected. For details on how we built a particular motif, go to the Overview page of the motif, click the “How We Built This Motif” link.

Are motif trades real-time?

Definitely! You can buy any motif with just one click. Then, we’ll immediately place an order for each individual security the motif contains. And, if you decide to sell a motif, or some of the securities it contains, those orders will also be in real time.

What is a clearing firm?

Clearing firms handle the back-office detail and processing for brokerage firms. They process and settle trades, process fund movements, and are responsible for holding customer shares and other assets. Motif Investing’s clearing partner, Pershing LLC, is one of the industry’s leading firms with a strong track record in expertly handling the needs of online brokerages.

What stocks can I add to a motif?

You can add stocks, ADRs or ETFs listed on major US exchanges.

How is my Brokerage account protected?

Motif Investing is a Member of SIPC, which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochure available upon request or at www.sipc.org .

Our clearing firm Pershing LLC has purchased an additional insurance policy through a group of London Underwriters (with Lloyd’s of London Syndicates as the Lead Underwriter) to supplement SIPC protection. This additional insurance policy becomes available to customers in the event that SIPC limits are exhausted and provides protection for securities and cash up to an aggregate of $150 million. This is provided to pay amounts in addition to those returned in a SIPC liquidation. This additional insurance policy is limited to a combined return to any customer from a Trustee, SIPC and London Underwriters of $37.5 million, including cash of up to $900,000. Similar to SIPC protection, this additional insurance does not protect against a loss in the market value of securities.